Opening

We are a leading trading platform that is ambitiously expanding to the four corners of the globe. Our top-rated products have won prestigious industry awards for their cutting-edge technology and seamless client experience. We deliver only the best, so we are always in search of the best people to join our ever-growing talented team.

Responsibilities

Are you a social media mastermind who knows how to spark conversations, build communities, and drive real impact? We’re looking for a Senior Social Media Strategist to take our brand to new heights across the UAE/MENA region.

In this role, you’ll craft and execute bold social media strategies that boost brand awareness, engagement, lead generation and conversions. Leading a dynamic team of analysts, videographers, and creatives, you’ll ensure our content is not only high-quality but also culturally relevant and trend-setting.

If you’re a strategic thinker with a creative edge, a data-driven mindset, and a deep passion for the UAE/MENA social media scene, this is your chance to make waves in the industry!

Role:

1. Strategic Leadership & Planning:

• Develop and execute a comprehensive social media strategy aligned with Capital.com's overall marketing objectives for the UAE/MENA region.
• Conduct thorough market research and competitor analysis to identify trends, opportunities, and best practices within the financial services industry in the region.
  
• Define and track key performance indicators (KPIs) to measure the effectiveness of social media campaigns and initiatives, providing regular reports and insights to the Head of Marketing.
  
• Establish and maintain a consistent brand tone of voice and messaging across all social media platforms, ensuring alignment with Capital.com's global brand guidelines and regional nuances.
  
• Develop and manage the social media budget, ensuring efficient allocation of resources and maximizing ROI.
  
• Implement a crisis communication plan for social media, ensuring timely and effective responses to any negative sentiment or issues.

2. Content Creation & Management:

• Oversee the creation of engaging and relevant content across various social media platforms, including text, animations, images, videos, and interactive content.
  
• Develop and manage a comprehensive social media calendar, ensuring consistent posting schedules and timely delivery of content.
  
• Lead the production of high-quality video content, working closely with videographers and creative resources to ensure impactful storytelling.
  
• Collaborate with the marketing team to align social media content with broader marketing initiatives and brand campaigns.
  
• Ensure all content is culturally relevant and compliant with local regulations and sensitivities within the UAE/MENA region.
  
• Explore and implement innovative social media formats and features to enhance engagement and reach.
  
  

3. Team Management & Development:

• Lead and mentor a team of social media analysts, videographers, and creative resources, fostering a collaborative and high-performing environment.
• Provide regular feedback and performance reviews, identifying areas for improvement and professional development.
• Recruit, train, and onboard new team members as needed, ensuring the team has the necessary skills and resources to succeed.
• Delegate tasks effectively and ensure efficient workflow management.
• Build a positive team morale and promote a culture of creativity and innovation.

4. Community Management & Engagement:

• Develop and implement strategies to build and engage a strong online community across social media platforms.
• Monitor social media channels for mentions, comments, and messages, responding promptly and professionally.
• Identify and engage with key influencers and thought leaders in the financial services industry within the region.
• Run social media contests, giveaways, and other interactive campaigns to drive engagement and brand awareness.
• Analyze community feedback and sentiment to identify areas for improvement and inform future content and strategies.

5. Analytics & Reporting:

• Utilize social media analytics tools to track and measure the performance of social media campaigns and initiatives.
• Generate regular reports and dashboards, providing insights into key metrics and trends.
• Analyze data to identify opportunities for optimization and improvement.
• Present findings and recommendations to the Head of Marketing and other stakeholders to improve conversions and engagement.
• Stay up to date on the latest social media analytics tools and techniques.

Qualifications:

• Bachelor's degree in Marketing, Communications, or a related field. Master's degree preferred.
• Minimum of 7+ years of experience in social media marketing, with a proven track record of success in the UAE/MENA region.
• Strong understanding of the financial services industry and the online trading landscape.
• Excellent knowledge of social media platforms, including Facebook, Instagram, Twitter, LinkedIn, YouTube, TikTok, and emerging platforms relevant to the region.
• Proven experience in leading and managing a team of social media professionals.
• Strong analytical skills and experience in using social media analytics tools.
• Excellent communication, presentation, and interpersonal skills.
  
• Ability to work independently and as part of a team.
• Fluency in English and Arabic is highly preferred.
  
• Knowledge of local cultural nuances and sensitivities within the UAE/MENA region.
• Experience in social media advertising and paid social campaigns.
• Experience with content creation tools and software (e.g., Adobe Creative Suite, video editing software).

Desired Skills:

• Strong understanding of SEO and SEM principles.
• Experience with CRM and marketing automation platforms.
• Knowledge of blockchain and cryptocurrency markets.
• Existing network of relevant influencers and media contacts in the region.

Soft Skills:

• Strong attention to detail
• Passionate about testing all elements from fonts, captions to thumbnails for optimisation
• Creative thinker who pushes boundaries
• Business level proficiency in English or above (equivalent to B2 or above in CEFR) 

What you will get in return:

• Competitive Salary: We believe great work deserves great pay! Your skills and talents will be rewarded with a salary that makes you feel valued and motivated.
• Work-Life Harmony: Join a company that genuinely cares about you—because your life outside of work matters just as much as your time on the clock.
• Annual Performance Bonus: Your hard work doesn’t go unnoticed! Celebrate your achievements with a well-deserved annual bonus tied to your performance.
• Generous Time Off: Need a breather? Our annual leave policy lets you recharge and enjoy life outside of work without a worry.
• Employee Referral Program: Love working here? Share the love! Bring your talented friends on board and get rewarded for growing our awesome team.
• Comprehensive Health & Pension Benefits: From medical insurance to pension plans, we’ve got your back. Plus, location-specific benefits and perks!
• Workation Wonderland: Live your digital nomad dreams with 30 extra days to work remotely from anywhere in the world (some restrictions apply). Adventure awaits!
• Volunteer Days: Make a difference! Take two additional paid days each year to support causes you care about and give back to the community.

Closing

Be a key player at the forefront of the digital assets movement, propelling your career to new heights! Join a dynamic and rapidly expanding company that values and rewards talent, initiative, and creativity. Work alongside one of the most brilliant teams in the industry.